Leaving you with a new "customer", not just a lead, at little to no cost.
Let's say you're selling a mini-course for $10...
And it costs you $10 in advertising to find a buyer for your $10 course.
When that transaction occurs, you acquire a customer, the most highly qualified lead there is, for free.
You paid $10 to Facebook for an ad, and the buyer paid you $10 for your course.
Make sense? It gets better…
If that person is buying your course, aren't they also a likely candidate for your 1-1 or group coaching for $5,000?
The purchase of the initial offer pre-qualified them as an actual buyer (they just pulled out a credit card and paid you) AND as someone struggling with the larger problem you can solve.
This holds true whether you’re a dentist, lawyer, business coach, consultant, weight loss expert, doctor or any other professional who helps people get results they can’t usually get on their own.
We call this a Self-Liquidating Offer (or SLO) and it's one of the most powerful tools you can deploy to scale your business.
If your marketing doesn't cost you anything, you can afford to do A LOT of it.
And when you do a lot of it, you bring in a lot of highly qualified leads CONSISTENTLY and predictably.
If you were bringing in 500-1000 highly-qualified leads (a.k.a. customers) every month, how many do you think would convert into your higher ticket offers?
In the systems we build, it's usually between 5% - 10%.
Are you beginning to see how this system has generated over $40,000,000 in sales for us and our clients in the past 6 years?